Tobacco Content Still Common on U.K. Prime-Time Television

Share this content:
Tobacco Content Still Common on U.K. Prime-Time Television
Tobacco Content Still Common on U.K. Prime-Time Television

MONDAY, Aug. 20, 2018 (HealthDay News) -- Audiovisual tobacco content remains common in prime-time U.K. television programs and is virtually unchanged from 2010, according to a study published online Aug. 13 in Tobacco Control.

Alexander B. Barker, from the University of Nottingham in the United Kingdom, and colleagues conducted a content analysis of all programs and advertisements or trailers broadcast on the five national U.K. free-to-air channels in the United Kingdom between 6 and 10 p.m. during three weeks in 2015. The results were compared with those from a similar analysis conducted in 2010.

The researchers found that tobacco content occurred in 33 and 8 percent of all programs and adverts or program trailer breaks, respectively. In 12 percent of all programs broadcast, actual tobacco use occurred. In 2 percent of all broadcasts, tobacco-related objects occurred, primarily no-smoking signs; implied tobacco use and branding were also rare. Most tobacco content occurred before the watershed at 9 p.m.

"These findings are virtually unchanged from our earlier analysis of program content from 2010," the authors write. "Audiovisual tobacco content remains common in U.K. television programs."

Abstract/Full Text

Share this content:

is free, fast, and customized just for you!




Already a member?

Sign In Now »

Trending Activities

All Professions

Drug Lookup

Browse drugs by: BrandGenericDisease

More in Home

CDC: Progress in HIV Prevention Has Stalled in the United States

CDC: Progress in HIV Prevention Has Stalled in ...

Agency says effective HIV prevention, treatment not reaching those who could most benefit

AAAAI: Egg Oral Immunotherapy Shows Sustained Benefit in Children

AAAAI: Egg Oral Immunotherapy Shows Sustained Benefit in ...

All children with sustained unresponsiveness ingested concentrated and baked egg

Prenatal Vitamin Intake in Early Pregnancy May Cut Autism Risk

Prenatal Vitamin Intake in Early Pregnancy May Cut ...

ASD risk down for children whose mothers took prenatal vitamins during first month of pregnancy

is free, fast, and customized just for you!




Already a member?

Sign In Now »