Screen Size, Shape Affect User Perception of Smartwatches

This article originally appeared here.
Share this content:
Screen Size, Shape Affect User Perception of Smartwatches
Screen Size, Shape Affect User Perception of Smartwatches

MONDAY, May 1, 2017 (HealthDay News) -- Large screens are more effective for promoting the hedonic (perceived attractiveness) and pragmatic (perceived control) qualities of smartwatches, while round and square screens are associated with hedonic and pragmatic quality, respectively, according to a study published online April 21 in the Journal of Computer Mediated Communication.

Ki Joon Kim, Ph.D., from City University of Hong Kong, examined how screen shape and size of smartwatches impacts their hedonic and pragmatic qualities and affects assessment of transmitted information. Data were included from 160 subjects.

Kim found that large screens positively influenced the quality of information by increasing the hedonic and pragmatic qualities of the smartwatch. The impact of round screens on quality of information was only mediated by the hedonic quality, while squares screens were more closely associated with the pragmatic quality. Presentation mode (text plus image versus text alone) moderated the effects of screen shape and size.

"This study extends the existing screen size literature to wearable media technology by validating that a marginal difference in screen size as small as a few tenths of an inch can, in fact, result in notable psychological differences in user perception," Kim writes.

Abstract
Full Text

Share this content:

is free, fast, and customized just for you!




Already a member?

Sign In Now »

Trending Activities

All Professions

Drug Lookup

Browse drugs by: BrandGenericDisease

More in Home

FDA Permits Marketing of Brain Stimulation Device for OCD

FDA Permits Marketing of Brain Stimulation Device for ...

FDA previously approved transcranial magnetic stimulation for major depression, certain migraines

Comments Open on End of NIH Review for Gene Therapy Studies

Comments Open on End of NIH Review for ...

NIH oversight panel no longer plans to review all applications for gene therapy experiments

U.S. Measles Outbreak Hits 107 Cases in 21 States, D.C.

U.S. Measles Outbreak Hits 107 Cases in 21 ...

Outbreak on track to exceed last year's; most of the people who got measles weren't vaccinated

is free, fast, and customized just for you!




Already a member?

Sign In Now »