Atopic dermatitis (AD) or atopic eczema, is a chronic, relapsing, pruritic, inflammatory skin disorder that is the most common chronic inflammatory disease. Although there is no cure for AD, it can be treated with a multipronged approach that includes skin hydration, topical anti-inflammatory medications, wet dressings, antipruritic therapy, anti-bacterial measures, and elimination or control of exacerbating factors such as irritants, food and environmental allergens, and psychological stress. Recently, several new therapeutic approaches have been approved and several more are in development to manage AD that should help improve patient outcomes. To better manage their patients with AD, it is important that primary care clinicians understand the pathology, diagnosis, management, and principles underlying the new and emerging therapies to treat AD. This program presents a discussion between AD specialists, primary care, and AD patients about the management of AD in primary care, including the import of shared decision making on improved patient outcomes.